We are committed to respecting your privacy and recognize your need for appropriate protection and management of any personally identifiable information ("Personal Information") you or your eye care professional shares with us.
“Personal Information” means any information about or that may be used to identify you as an individual, including, but not limited to, your name, date of birth, personal profile, home or other physical address, email address or other contact information, credit card information, and medical and health-related information.
HIPAA and Hitech Act
Collection of Information
Currently, we do not require you to provide Personal Information in order to have access to information available on our Site. However, we may collect Personal Information from you when you use our Products and Services, complete a transaction for our Products and Services, or when you register on the Site. We may also collect Personal Information from your eye care professional, subject to your consent.
In addition, we may collect Personal Information as a result of your use of the Site, such as an activity log unique to you that collects certain administrative and traffic information including without limitation source IP address (and other identifying information about the computer or device you use to complete a transaction), time of access, and date of access.
The Way We Use Personal Information
We may use Personal Information for the following purposes:
(i) to improve our Products and Services and/or the Site,
(ii) to contact you,
(iii) to provide customer support,
(iv) to identify and authenticate your access, as necessary, to certain areas of the Site and our Products and Services, including security and identity verification checks,
(v) to process any of your transactions (whether online or by telephone, fax, or regular post),
(vi) to meet certain business requirements,
(vii) to provide you with promotional offers and information related to your specific treatment regarding our Products and Services including, subject to your express consent, products and services from third parties carefully selected by us, and in order for us to improve our offering of a range of Products and Services and improved customer service,
(viii) to track your use of our Site and for other internal purposes, such as evaluating, providing, and improving our services and our Site,
(ix) and/or for any other purpose related to our Products and Services and the Site.
We may share, transfer or disclose your Personal Information:
(i) to a Notal third party service provider, bank, or credit card company, solely for the purpose of executing a transaction;
(iii) to your personal representative or a family member, subject to your express authorization and applicable legal requirements; and/or
(iv) if we have a good faith belief that disclosure of such information is helpful or reasonably necessary to
(a) comply with any applicable law, regulation, legal process or governmental request,
(b) detect, prevent, or otherwise address fraud, security or technical issues, or
(c) protect against harm to the rights, property or safety of Notal, its users, yourself or the public.
In addition, we may share, disclose, or transfer your Personal Information (including medical and health related information) with or to your medical practitioner(s) (including eye care professional(s)) and/or other third party service providers in accordance with your use of our Products and Services.
Credit card numbers will be used only for payment processing and are not retained for marketing purposes. Similarly, your medical and health related information shall only be used directly in connection with the provision of our Products and Services, and not for any other purpose.
Cookies and Other Tracking Technologies
Some of our Site pages utilize "cookies" and other tracking technologies. A "cookie" is a small text file that may be used, for example, to collect information about Site activity. Some cookies and other technologies may serve to recall Personal Information previously indicated by a Site user. Most browsers allow you to control cookies, including whether or not to accept them and how to remove them.
You may set most browsers to notify you if you receive a cookie, or you may choose to block cookies with your browser, but please note that if you choose to erase or block your cookies, you will need to re-enter certain identifying information, should we in the future require such information, to gain access to certain parts of the Site.
You may choose whether or not to provide Personal Information to Notal. If you choose not to provide the Personal Information
(i) you can still visit most of the Site, but you may be unable to access or use certain options, offers, and services; and/or
(ii) you may not be able to use our Products and Services that require the provision of Personal Information.
In addition, you have the option to choose to receive occasional email updates, including marketing materials, from Notal. We provide you with the opportunity to 'opt–out' of having your Personal Information used for such purposes when we ask for this information, and thereafter at any time by contacting us.
Links to Other Sites
The Site may contain links to other sites. Other sites may also reference or link to our Site. We are not responsible for the privacy practices or the content of such other sites.
Except with respect to our Products and Services, we do not knowingly collect information from children under the age of 18.
In the Event of Merger, Sale, or Bankruptcy
In the event that Notal is acquired by or merged with a third party entity, we reserve the right, in any of these circumstances, to transfer or assign Personal Information as part of such merger, acquisition, sale, or other change of control. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors' rights generally, we may not be able to control how your Personal Information is treated, transferred, or used.
The security of your Personal Information is important to us. We follow generally accepted industry standards to protect the Personal Information submitted to us, both during transmission and once received. If you provide sensitive or confidential information to Notal (such as credit card, medical, or health related information), Notal will take commercially reasonable steps to protect such information (for example, by establishing a secure connection with your web browser). However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, although we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security. In the unlikely event of a breach, we will promptly take appropriate remedial steps and, if required, carry out any notification requirements in accordance with HIPAA.
Your rights regarding Personal Information
We will use reasonable measures to limit access and distribution of Personal Information to the minimum extent necessary. In addition, you have the following rights with respect to your Personal Information that we store:
- You have a general right to inspect and copy Personal Information related to your care, such as medical and billing records. This right is subject to certain specific exceptions, and you may be charged a reasonable fee for any copies that you request.
- If you feel that Personal Information we are holding is incorrect or incomplete, you may ask us to amend the information. We may deny your request for certain specific reasons, in which case we will provide you with a written explanation for the denial and information regarding further rights you may have at that point.
- You have the right to request an accounting of disclosures subject to the limitation period imposed by statute.
- You may ask us to restrict certain uses and disclosures of your medical information, although we may not be required to agree to your request.
- You have the right to receive communications from us in a confidential manner.
- You have the right to complain to us and/or to the U.S. Department of Health and Human Services if you believe that we have violated your privacy rights. If you choose to file a complaint, you will not be retaliated against in any way.
General Manager, U.S.
2319 Weldon Parkway
St. Louis, MO 63146
Last modified: April 2011